00 Blog
Notes on AI photography, video and ecommerce content.
Practical, cost-honest insights from the Shotless production pipeline — for Canadian DTC brands deciding when AI beats a traditional studio, how to use UGC creatives, and which video formats actually convert.
Bill 96 & Bilingual Product Labels: What Canadian DTC Brands Need to Know (2026 Guide)
Quebec's Bill 96 is now enforced. What must be in French on your product labels, packaging and photography — plus deadlines, fines up to $30,000 per offense, and how to update a catalog in days instead of weeks.
Read the guideAI Product Photography vs Traditional Studio: 2026 Cost Comparison (Canada)
What a Toronto product shoot day actually costs in 2026, how AI product photography prices stack up, and when each one wins. Real numbers, no marketing fluff.
Read the breakdownAI UGC Ads: How Canadian DTC Brands Are Cutting Creative Costs in Half
UGC ad creative used to mean briefing real creators, royalties and weeks of turnaround. AI-generated UGC changes the economics — here's where it works, where it doesn't, and how to test it.
See the playbookShort-form Video Ads for Shopify: Specs, Formats & What Actually Converts
The exact aspect ratios, durations, codecs and CTA placements that work for Meta, TikTok and YouTube Shorts ads pointing back to Shopify product pages. Plus structural patterns that move the needle.
Get the specsHow to Generate AI Product Photos for Shopify Stores: 2026 Complete Guide
Step-by-step workflow from reference image to live Shopify storefront — prompt structure, aspect ratios, upscaling, retouching, alt-text, and how to scale from one SKU to a full catalogue.
Walk through it